Joe Scarborough has a 95% lifetime rating from the American conservative Union, and he's on msnbc. Your statements are a lot more universal than the evidence supports and there are plenty of people who don't run for the hills if their network of choice has a diversity of viewpoints.
Personal POV doesn't have to align with what you spend your day spouting on TV.
"Morning Joe" is a different type of program than the primetime "rage pundits" and Scarborough is one of MSNBC's more moderate hosts, but he still spends his day pandering to MSNBC's core audience. Bias goes much deeper than the words that do or don't come out of a host's mouth; the networks sets the agenda, frames the debate, and procures the guests that will cater to their primary viewership target, and Scarborough passively rides the gravy train. Anchors are performers more than anything, putting on the show that the network has paid them to put on.
What politician is going to turn down the opportunity to have his face in front of tens of thousands of viewers for 2 hours every day, even if it means he has to play nice with the other side?
If there were plenty of people who wanted a "diversity of viewpoints", you'd see this in the marketplace. Could you point out one place where this is actually true? Even NPR, which has a much smaller profit motive and thus should be less concerned with viewership and more concerned with integrity, panders constantly to its audience and refrains from creating a "diversity of viewpoints".
How often do you hear a fair story on NPR about what the conservatives perceive as problems with abortion or same-sex marriage (meaning, a story that doesn't reduce these, either the beliefs and or the believers, to a gross caricature)? Never, because it would make NPR's listener base really mad, because they don't agree that there are problems with those things.
Very few, if any, news outlets are neutral. They pander to their audience's beliefs and they set the dialogue by choosing the stories to give airtime and feed to the base.
Even the "neutral stories" are framed to push a specific viewpoint. They usually go like this: open up with a brief, slanted statement of events. Call someone who supports your POV and ask for their comment. Spend 2 minutes making their argument and bringing it in. About 75% through, put on a 1 or 2 sentence clip from the other side that basically amounts to "we disagree because bad reason x" (bad reason provided either by editing the clip or selecting a bad rep of opposite viewpoint), and then follow it up with another comment from the first person, the person whose argument and authority you spent the first 74% of the story establishing, that says "Well, bad reason x is just ridiculous". Then sign off.
I guarantee you 90% of TV and radio news stories that discuss a news event in a supposedly "neutral" way approximate that pattern. They do it because they're trying to reinforce the beliefs that they believe will make them more money.
