It turns out that paying people to talk to you, although it can work, tends to get them to tell you what you want to hear. Often, this is "lies and clickbait bullshit." (Think of a stereotypical Soviet government report.) Markets work very well for lots of things, but they can't establish honesty and trustworthiness. Instead, they need honesty and trustworthiness to function.

Still, it's better than them getting paid to tell you what someone else wants you to hear.