https://www.animalsciencepublications.org/publications/jas/p...
In the third picture, the rumen has become pressurized from bloat, a condition they get when something stops them from belching (often the wrong sort of microbial activity in their rumen).
https://en.wikipedia.org/wiki/Cannulated_cow
This allows them to make sure things like "cow magnets" aren't going to be harmful