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Joe Middle-class Consumer does not want to buy their appliances from Craigslist, flea markets, etc. The mass market audience for appliances want to buy new in a store, with a warranty, etc.

I fully expect to see a gradual boiling of the frog. First it will be free features and benefits tied to an online account, then it will be new features that are only part of a subscription plan, and once they have critical mass, killing the free tier or making it near worthless.

Sure there might be a market for used devices, but again, it will be the minority. The rest of the marketplace will be screwed.




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