This is definitely a consequence of charging ridiculous tuition prices. £9,000 is not much compared with US tuition prices, either. Students have become customers, and I think it's absolutely driving grade inflation. If I were paying $30,000+ per year for tuition, I also would feel like a customer. It's a natural reaction and a highly negative outcome for academia, where rigor and curiosity should be main drivers instead of A's-for-pays.
Anecdata from a professor I know: Students' parents also feel like customers, because they are often the ones paying the tuition. So they call the university and complain if their child gets a sub-par grade, citing the cost of tuition. Bad incentives all round.
MOOCs as they evolve will be part of the answer and probably could replace large lectures in a pre-college period before students get on campus. Maybe college should be shorter (2-3 years) and focus on small-group seminars that build on what students learned on their own via MOOCs. It could help lower costs to more reasonable levels. Of course universities will fight this tooth and nail because loss of revenue.
While the use of MOOCs to replace large lectures and focus on one-on-one and few-to-few interaction is eminently logical, this is something that's arguably been an option since the widespread availability of VCRs.
I'm not quite ready to pronounce the death of MOOCs in the transform college education as opposed to a new form of vocational training yet but IMO we're pretty close. Whatever impact they've had on overachievers who may or may not have had access to traditional higher education, they have failed to broadly change education in any way and the major VC-funded examples haven't succeeded financially.
Anecdata from a professor I know: Students' parents also feel like customers, because they are often the ones paying the tuition. So they call the university and complain if their child gets a sub-par grade, citing the cost of tuition. Bad incentives all round.
MOOCs as they evolve will be part of the answer and probably could replace large lectures in a pre-college period before students get on campus. Maybe college should be shorter (2-3 years) and focus on small-group seminars that build on what students learned on their own via MOOCs. It could help lower costs to more reasonable levels. Of course universities will fight this tooth and nail because loss of revenue.