Why did you think it was satire? They're just trying to offer a personal assistant service over the air, nothing that beyond imagination. Likely costs less than actually employing someone.

I too thought it was satire. Two of their examples are "I need to buy $2500 worth of electronics tonight like it's nothing" and "get me a private helicopter tonight for $3500", all the while paying $100/hour for the privilege.

I understand some people spend money like that, but it seemed more likely that someone was making a joke about absurd wealth and the startup scene than a real business. If the Onion wrote an article about it, I wouldn't bat an eye.

Best of luck to the Magic+ team (honestly), but this product clearly isn't for people like me.

It's funny seeing half the commenters here saying "surely no one could afford that" and the other half saying "surely any middle class person could use this to splurge on a $200+ gift for a friend on occasion". It's as if people aren't aware of the wealth gap.

You wanna know what's great about actually employing someone? They can actually devote their full attention to you. They'll also get the door for you; can Magic+ do that?

That person you hire can't split themselves into 10 people on demand, nor are they easily replaced if they go on vacation or get sick. This seems to me the PA equivalent of using AWS rather than owning and maintaining your own servers. There are some potential drawbacks, yes, but there are also a lot of potential upsides, depending on your needs.