Everybody talks mostly about the content. I started using Netflix (Germany + US), because of the technology. I don't want to move to my next apartment with thousands of discs, and when I want to watch something I don't want to search for days before i find the disc. Streaming is the way to go and at least in Europe Netflix is the only one who does it right. (Youtube of course as well, but youtube has no interesting movies/tv shows with licenses and high quality)

What I'm really missing is the option to pay for single premium movies like the newest Avengers movie like I could on Amazon or Google. I don't understand why they don't offer the content that may be too expensive to them for general access at least for extra pay.