I'm surprised that this also doesn't cover spoofing, which I'd expect to see grow more, but it's probably harder to detect if "real" (read: seen in the wild) browser settings are used, especially if done on the http implementation/network level.
Do you mean browser/user-agent spoofing? I can understand how it might help to maintain some privacy but unsure how it blocks ads specifically?
For most ad networks this also starts to look more like fraudulent bot traffic which is another major problem in the industry. Several network security providers do have analysis techniques to figure out normal traffic patterns and http headers and determine if a user is spoofing/hiding.
Yes, but also canvas, accepted file types, etc. I was also thinking that blocking ads would also cover how content such ads are delivered as well since advertisers could still end up wasting a lot of money?
I'm still unsure by what you mean. This is more along the lines of user tracking rather than ad blocking. Spoofing or preventing user tracking won't stop ads by itself, it'll just result in more generic ads that might not be relevant to you.
>it'll just result in more generic ads that might not be relevant to you.
I guess I'm just coming from the perspective that wasting peoples time with probably shitty ads is where we are now in advertising, and if we can do better in making the overall experience better while also not wasting time and resources, companies might perform better. At least from my experience with getting people to download apps and pay a subscription online (not through the app store) for access to more of the content they want.