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$10 ebook debate - who should decide? (wired.com)
5 points by francissson on Feb 6, 2010 | hide | past | favorite | 5 comments


Where else do manufacturers decide on the price of the good and not the retailer? I know lots of items come with MSRPs, but they're just suggestions.

Also, what about resale price maintenance? http://en.wikipedia.org/wiki/Resale_price_maintenance I just stumbled upon that page from the MSRP page.

Edit: fixed typo


Where else do manufacturers decide on the price of the good and not the retailer?

Everywhere. If a retailer starts selling a product below a certain price, that will have its effect on the reputation of the product. Therefore the manufacturer often contractually requires that the retailer will not sell the product below a certain price.


Are ebooks a tangible artifact? I don't have the answer.

But, I think that ebooks should be cheaper than their paper counterpart. The paper version should be considered premium version.


Ebooks should cost whatever the seller charges for them. The publisher's only influence over that should be the amount the publisher charges for wholesale copies.


In the end, of course, the consumer will decide.




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