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I saw a great presentation once that put a slide up with several well-known companies - Google, Facebook, Yahoo, etc. The presenter asked what business they're all in. The answer is advertising. Then he put up a slide with over 200 companies. What business are they all in? Advertising.

Then he pointed out that advertising is only 2% of the GDP, and internet ads aren't even a majority of that.

The point was to consider enterprise and medtech for startups instead, places where real businesses will pay real money for your products, rather than going out to find a million eyeballs and trying to sell them.



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