In the end, ads are displayed inside a browser that is under user's control. Through his connection to the internet, on his CPU, on his pixels, through his eyes, through his synapses.
I think ad companies should start to consider collaborating with users. Honestly grabbed attention might make for better transforming ads.
Honest question:
Would you consider splitting revenue between publishers and users? Users would be renting their pixels, their attention. Users could then re-inject this money into internet services.
Also, users could be incentivised to express their preferences, tastes, buying lists, buying habits, etc in exchange for better revenue.
I mean I could pay to go through the NYT paywall with this! This could really help bootstrap microtransactions.
It seems most Adblock users are not especially proud of using adblock, nor do they support anti-advertising activism.
I believe they use ad-blocker for practical reasons, not ideological.
On too many sites, the invasion of pop-up windows and heavily animated ad has became an annoyance. Not only a visual one, but also a technical one. When a page loads, code sends a request to an ad server (+ sometimes third-party plug-in) to render the animated ads. Most of the time, these ads are poorly optimized. As a consequence, the computer’s CPU is heavily taxed.
Consumer is always right. If he can't stand ads for practical reasons then it might be the time to re-think how we operate.
