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The Daily Mail (and all the tabloids) mastered clickbait avant la lettre; sensationalist headlines, sex scandal combined with moral outrage, 'celebrity' news, occasional gore, noisy patriotism. That's the news the public want to buy.

The Mail's website has some truly masterful product placement. Go to the sidebar of shame and pick one of the "female celebrity wears clothes in public" articles. Embedded in it will be a very detailed and 'helpful' ad for whatever the celebrity is wearing. Those must be worth a fortune.



I have to say, I'd find those very helpful... Except most celebs wear stuff that doesn't really fit your average fat slob (me), or even most decent people. I always wonder what woman would actually want to wear the trash these people choise, but I guess there must be a lot of them, or that feature would have stopped long ago.




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