Sorry, I don't get this. Two companies sell basically the same thing. Both will give you all the usual marketing crap and slightly hidden actual specs. One will also give you actual opinions of people who aren't hired to take your money away. How is the other one better?
I get the whole apple cult idea and buying a status symbol. But if anyone is going to compare the products, they'll just go to another site and see exactly the same ratings. Allowing ratings on your main page even allows you to respond to some specific issues. (wifi 5G disconnects often -> we published a bios update for that here/link)
I don't have an issue with featuring third party reviews of your own product on your own page. But if you're going to show those, and they're only 3/5 star reviews, the assumed law of self-interestedness would seem to indicate that that was the best you could do... 3/5 stars. You're stating publicly that you can only satisfy your customers to 60%. Why are your standards so low, I would ask?
Store.apple.com ALSO shows reviews, but they're almost all at least 4 stars. That's something to be proud of.
... except for things like batteries, cables, and chargers, which have had 1 star reviews for literally years, and Apple has done nothing to change their design. Hrm.
Plenty of them give 1-star reviews for stuff like... lack of strain relief causing premature failures on cables. But yes, agreed (within reason - $19 for the MagSafe->2 converter is a little ridiculous).
Call me crazy but this is why Apple is even a thing