> perhaps you might feel the 3% is not consequential enough to do so
We struggle with it internally, I assure you we doubt ourselves all the time. :-) Some companies have an "informal fun loving" outward appearance, like if you purchase from Zappos they send emails like "the magic elves are making your shoes, we will send them along very soon..." But bankers tend to wear suits and ties and appear "very serious" in their communications even while frittering away your money on sub prime mortgages.
Anyway, the point is I'll forward your note along and heck, maybe next quarter our drive stats blog post will have Amazon links and we'll make a little extra money. :-)
However it's important that you wrap this in the proper words [1] not just plop the links on the page.
You need to explain the links but without apologizing for putting them there. You can even say perhaps that you were asked to do this (because you were). And don't chicken out and say you are donating the $$ to charity or anything like that.
Depending on how you write this, you will minimize the whiny blowback (if any). That said, running a business is not running a popularity contest to the tune of the most vocal commenters on HN or reddit or wherever.
If you are not doing so already you might want to issue traditional press releases with your results as well.
Of course if you do the links (and I would try this for more than one quarter) if it works or if it doesn't work you can then do a blog post on that!
[1] In the business I am in we charge for a service that our other competitors give away for free. By wrapping it in the proper words we often get a thank you instead of a complaint.
We struggle with it internally, I assure you we doubt ourselves all the time. :-) Some companies have an "informal fun loving" outward appearance, like if you purchase from Zappos they send emails like "the magic elves are making your shoes, we will send them along very soon..." But bankers tend to wear suits and ties and appear "very serious" in their communications even while frittering away your money on sub prime mortgages.
Anyway, the point is I'll forward your note along and heck, maybe next quarter our drive stats blog post will have Amazon links and we'll make a little extra money. :-)