I've been Executive Platinum (top published tier) on AA since the merger (came in as Chairman's Preferred with US Airways).
AA similarly has a "secret" invite-only level above that -- Concierge Key -- and rumors about how they decide who to invite into it (not so secretive: people who spend lots of money, and probably people who have influence over the travel contracts of large companies). Never been a CK, likely never will be. The game was interesting for a while, but now I just have a harder time caring.
Personally I look at it as a cyclic thing. When the economy's in the tubes, airlines lavish benefits on frequent business travelers because the rest of the country isn't flying. When the economy picks up again and people start buying flights to Disney for their vacations again, the benefits get slashed.
Right now we're in a slash/devalue period. Last year I "only" put a bit over 50k miles to AA, which will drop me to Platinum with them at the end of the month when 2015 status expires, picked up Platinum on Delta as a hedge, and went on a spending spree using up my system-wide upgrades. Flew myself in business class to Europe and back multiple times, flew myself and someone else to Hawaii in first, gave a co-worker a business-class upgrade on JFK-SFO, etc.
Irony is, of course, that last month I moved and now work in SF, and UA is the only one of the big three I don't have some kind of useful status with. But living near where I work also means less need to travel, so I'll probably just buy tickets by schedule/price from here on out. DL in particular is nice about cheap first-class fares since they want to fill the front cabin with people who paid rather than people using frequent-flyer perks.
You can contact most airlines and do what is called a "status match." Basically, you say that you have top status on some other airline and would like to switch to United, would they match you? If you haven't done it before, they'll typically offer a challenge (we'll give you gold and if you fly X amount over Y period you get platinum).
AA similarly has a "secret" invite-only level above that -- Concierge Key -- and rumors about how they decide who to invite into it (not so secretive: people who spend lots of money, and probably people who have influence over the travel contracts of large companies). Never been a CK, likely never will be. The game was interesting for a while, but now I just have a harder time caring.
Personally I look at it as a cyclic thing. When the economy's in the tubes, airlines lavish benefits on frequent business travelers because the rest of the country isn't flying. When the economy picks up again and people start buying flights to Disney for their vacations again, the benefits get slashed.
Right now we're in a slash/devalue period. Last year I "only" put a bit over 50k miles to AA, which will drop me to Platinum with them at the end of the month when 2015 status expires, picked up Platinum on Delta as a hedge, and went on a spending spree using up my system-wide upgrades. Flew myself in business class to Europe and back multiple times, flew myself and someone else to Hawaii in first, gave a co-worker a business-class upgrade on JFK-SFO, etc.
Irony is, of course, that last month I moved and now work in SF, and UA is the only one of the big three I don't have some kind of useful status with. But living near where I work also means less need to travel, so I'll probably just buy tickets by schedule/price from here on out. DL in particular is nice about cheap first-class fares since they want to fill the front cabin with people who paid rather than people using frequent-flyer perks.