I still remember the last time I used Windows (outside of a VM for testing.) I had been given a Surface to develop on for my video game. At one point, it started playing an advertisement as a part of the operating experience. My reaction:

1. What is happening?

2. Why is this happening?

3. How do I shut this off?

4. Who the hell decided this was a good idea?

5. Where's the nearest trash bin?