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Not really a new phenomenon. I sold 4 comics and was second only to Neil Gaiman's Sandman. https://shkspr.mobi/blog/2013/08/how-to-crack-amazons-kindle...

It's an even less useful a heuristic than "As Seem On TV!"



To be fair, I think a good number of people use "As seen on TV!" as a reasonably strong recommendation not to buy the thing, if only for social class purposes.

I would never even consider buying something "As seem on TV!" ;)




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