You just hand them fun, interesting work that doesn't do too much damage to the company when it fails. In practice, this means that your most senior people end up doing work that is very interesting, yet very arcane.
I mean, anyone senior around here should know that it's precisely making something production ready, as opposed to just 'work in theory', is one of the hardest parts of software: Who hasn't seen some code that mostly works, but is operationally unusable? Something that works with 1 server, but when you put it in 20, it all blows up? It's not about the nice presentation, or the talk where you explain how you turned MongoDB into a queue, but about making a system that works almost all the time, but when it doesn't, it is not the end of the world, and easily fixable.
The sad part is, the world is so full of powerpoint architects and projects that don't provide any real value that many people have never seen a system work right. And that's why we see tons of SV companies that are built around tire fires: Nobody in charge of anything has ever seen a system that we shouldn't be embarrassed of.
I mean, anyone senior around here should know that it's precisely making something production ready, as opposed to just 'work in theory', is one of the hardest parts of software: Who hasn't seen some code that mostly works, but is operationally unusable? Something that works with 1 server, but when you put it in 20, it all blows up? It's not about the nice presentation, or the talk where you explain how you turned MongoDB into a queue, but about making a system that works almost all the time, but when it doesn't, it is not the end of the world, and easily fixable.
The sad part is, the world is so full of powerpoint architects and projects that don't provide any real value that many people have never seen a system work right. And that's why we see tons of SV companies that are built around tire fires: Nobody in charge of anything has ever seen a system that we shouldn't be embarrassed of.