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I think relative to the kinds of wealth increases the bottom 50% of the world is permitted to realize (e.g. access to ad-drenched web services and internet devices, entertainment consumables, heavily processed food, clearly-second-class medical care), the loss in status matters more.

People might be willing to accept a lessened station in life if the offsetting overall increases in wealth that they get to see are significant in their lives. The fact that at least 50% of the population is more concerned with rank than with overall well-being is, for me, a shameful indictment of how little we actually use societal wealth to improve impoverished lives to any degree, let alone a degree that would justify setting aside primal Last Place Aversion.



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