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THE WEBMASTER CAN CHOSE TO NOT SHARE IT WITH THEM

No they can't, unless that choice means that the data never arrives at Google's servers.



Of course they can. When you sign up for GA, you get asked

Do you want to share data with google to improve our products?

Do you want to pool aggregated data for benchmarking?

Both are unchecked by default.

Or do you think that google will access the data without permission? In which case, what do you base your opinion on?




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