Marketing is about awareness. A subfield of marketing called advertising is abou... | Hacker News

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		dozzie on May 4, 2016 \| parent \| context \| favorite \| on: Google: End of the Online Advertising Bubble Marketing is about awareness. A subfield of marketing called advertising is about making people buy the product no matter whether they need it.

PaulHoule on May 4, 2016 [–]

Aida. Awareness. Interest. Desire. Action.

That's just one theory of marketing, but all of them assume there are multiple states that lead up to action, often a purchase.

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