I've studied direct mail a little bit, and one of the more counterintuitive thin...

jamiequint on March 9, 2010 | parent | context | favorite | on: Programmers: What To Do If You Get Fired

I've studied direct mail a little bit, and one of the more counterintuitive things is that generally long sales letters perform a lot better than short ones. I believe the recommended length for letters by mail - at least in the past - was 5-6 pages.

Semiapies on March 9, 2010 [–]

Perhaps it's people falling prey to a time-spent version of the sunk cost fallacy?