I think they are looking at it as "Hmm, the stuff we helped invent had these unintended consequences. If, like us, you don't like that then let's reinvent these low level parts in a way that protect against that". They are looking at it as changing the protocols to change the emergent properties.

But I like your more holistic view as well, in that case just assume they are asking for a re-reinvention then. Or however many re's you think are needed.