Pontificating that a name change will really turbo charge SolarCity isn't exactly contributing to the discussion either. SolarCity is an awful business because it loses a huge amount of money. Go look at their financials, it's beyond ugly.
Looks like SCTY's revenue is climbing every single quarter. Not sure how that is "beyond ugly" - the vision is a solar-powered world and their revenue is growing. They are losing a lot of money too, yes, but that does not mean the business is "ugly".
I think it's been proven that "losing an awful amount of money" does not equal "an awful business" It might - but that alone is not proof. Many businesses invest (pour more money in during an early phase than they make) and end up doing really well.
https://www.google.com/finance?q=NASDAQ%3ASCTY&fstype=ii&ei=...