My apologies if my comment generalizes Facebook users but I have a difficult time entertaining any comparison between Facebook and Google. What about myspace, Yahoo, AOL? Each of these social sites failed since they catered to the LCD. The next wave of net users thought they were lame. The net doesn't work like other entertainment in that if you don't like the content, then you can make your own or go somewhere else. Facebook is doomed the day pics of grandchildren quit getting uploaded or everybody realizes they've friended their employer.