Is there a (good) reason PBS can't license it to both Netflix and Amazon? Is it possible Amazon (or Netflix) are really willing to pay more for exclusive access than Amazon and Netflix combined would pay for non-exclusive access?
> Is it possible Amazon (or Netflix) are really willing to pay more for exclusive access than Amazon and Netflix combined would pay for non-exclusive access?
The good reason is precisely that one distributor is willing to pay more for the content on an exclusive basis than multiple providers would on a non-exclusive basis. If PBS were getting more from Amazon + Hulu + Netflix on a non-exclusive basis, they wouldn't have done this deal and reduced their revenue.