Your answer to this single question actually addresses a bunch of other question (i.e. it's a signifier for a question cluster):
- Are you creating a new market or entering one with existing players?
- Are you taking an $YB market and growing it or taking revenue from others (presumably by undercutting them)
- Do you understand the motivations of your buyers (i.e. if you're selling motorbikes your customer base isn't all who need powered transport).
I raised $20M for Talima without any market size projection -- but I did understand the market (aging baby boomers with disposable income who, as they aged, would need the product). The macro numbers were enough.
I absolutely love this! Thanks so much for sharing.
I've always hated size-of-market analysis. It always rings hollow. Your quote is a pretty good reason for why....