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I have said it before and I will say it again.

What apple sell is not the device. They make money on the device but that is not what they really sell you.

What they sell is easy access to content and the experiences you can have with it.

Apple will never be the most sold product in the world and they don't and shouldn't care. They are and will continue to be on of the most profitable companies and that they both do and should care about.

No one cares about the tech specs. They care about the price.

Those who can afford it will buy one but most people wont be able to afford the iPad let alone willing to spend that kind of money on it but they will all dream of it.

And that is why Steve Jobs have nothing to worry about. Completely different market segments.




You're wrong. Apple does care and does want to sell the most products in the world. If it didn't, it wouldn't challenge technology that another company develops that's similar to their own; they'd let it go because they build the better product anyway.


If it wanted to sell most products it would not only lower it's prices significantly it would also produce much more products.

Challenging competitors is among some of the things companies do. That doesn't mean they fear them.


Decreasing your price will usually increase quantities sold but often does not increase your profit.


Which is exactly why Apple don't need to go there.




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