Browser security and anti-malware in general is increasingly a nightmare for small ISVs that release software that does anything remotely suspicious (eg DLL injection).
As a personal anecdote, my website has been blacklisted multiple times by safebrowsing, downloads have been blocked as "XXX is malicious", multiple AV products have found "malware" in a program that's never even been released before, etc. I have to email 10-20 different anti-virus companies with samples every release and then deal with the ones who want it in a different format or submitted through a web portal instead.
Then we have the problem that contacting any human about safebrowsing false positives is nigh impossible. Take a look at the report right now - https://www.google.com/transparencyreport/safebrowsing/diagn... - "Some pages on this website send visitors to dangerous websites. Some pages on this website install malware on visitors' computers." yet it says "Current status: Not dangerous". And Webmaster tools can't seem to find anything specific: http://i.imgur.com/HzT8xfC.png
Just today I was having trouble making a Windows installer flash drive because Trend Micro didn't like Rufus trying to make an autorun.inf file. Had to add it manually.
I'm not sure if the "Windows 10 Media Creation Tool" also has this problem since it doesn't recognize Sandisk flash drives as being flash drives (presumably Sandisk's fault). If anyone's run it on a computer with Trend Micro I'd be curious to hear.
As a personal anecdote, my website has been blacklisted multiple times by safebrowsing, downloads have been blocked as "XXX is malicious", multiple AV products have found "malware" in a program that's never even been released before, etc. I have to email 10-20 different anti-virus companies with samples every release and then deal with the ones who want it in a different format or submitted through a web portal instead.
Then we have the problem that contacting any human about safebrowsing false positives is nigh impossible. Take a look at the report right now - https://www.google.com/transparencyreport/safebrowsing/diagn... - "Some pages on this website send visitors to dangerous websites. Some pages on this website install malware on visitors' computers." yet it says "Current status: Not dangerous". And Webmaster tools can't seem to find anything specific: http://i.imgur.com/HzT8xfC.png