The next logical thing to do with the Jet Anywhere program is to launch a credit card that creates customer stickiness to Jet.com. While some of the incentives are great, e.g., 20% cash back at Nike, the process is cumbersome (receipt -> photo -> email -> wait -> cash back!!).
A cashback credit card would significantly reduce friction, with minimum overhead for Jet. If Jet doesn't want to get into the credit business, it can piggyback on the system deployed by MasterCard for Sam's Club [1]. Sam's Club is part of the Walmart umbrella of companies.
The next logical thing to do with the Jet Anywhere program is to launch a credit card that creates customer stickiness to Jet.com. While some of the incentives are great, e.g., 20% cash back at Nike, the process is cumbersome (receipt -> photo -> email -> wait -> cash back!!).
A cashback credit card would significantly reduce friction, with minimum overhead for Jet. If Jet doesn't want to get into the credit business, it can piggyback on the system deployed by MasterCard for Sam's Club [1]. Sam's Club is part of the Walmart umbrella of companies.
1. http://www.samsclub.com/sams/pagedetails/content.jsp?pageNam...
edit: Deleted redundant reference to Jet in the 2nd paragraph.