Google doesn't sell personal data. I'm amazed how many people don't understand this. Google makes their money by allowing advertisers to target certain demographics - the same way Apple tried to with their failed iAds service.

Possibly poor phrasing on my part, but that doesn't affect my point.

Also, Google stores personal data, which makes it an issue. Privacy isn't just about sales, it's also about malicious actors having access to it.

Apple, as do countless other companies, also store personal data and use it for personal gain.

I'm not defending apple, I'm just saying we don't know what they collect, or how they use it. Google clearly has a business model that relies on gathering the most data and using it.

And Apple doesn't have a business model, either direct or indirect, for collecting and using your data? We're in the age of context. Every company that wants to play in this game needs as much data as they can get about you. Apple is no exception, but they're going to use their PR machine to deflect the negative connotations surrounding it.

Oh, I totally agree that it's possible, and even likely that they can and do use your data. That's one of the reasons I don't use their products. I'm saying that they don't rely on it nearly as much as Google, and at the end of the day, we don't know what they collect.