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Vic Gundotra was in charge. Larry Page and Sergey Brin, however, gave him full reign, and bear ultimate responsibility.

Google fundamentally do not get social interactions, period.

General access to G+ was a month or two after initial public beta. I argue that was too soon.

Facebook, by contrast, expanded from Harvard, to other Ivys and Stanford, selective admissions colleges, and finally general public access, over 2-3 years. It somewhat followed Usenet's development in this, and I think in both cases, the selective founding cohort and acculturalisation primed both networks for larger appeal.



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