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I agree, but I still think the advice has a ton of merit. I've seen weaker ideas padded with features as if the cumulative total can somehow make the product special. ("Sure others are in the space, but we'll be the only product that also does this, this, and this.")

That's a hard way to build something and the result is often really hard to sell. This is especially true with software products where additional features never feel as expensive as they actually become.

In the beginning, it's important to be known for one unique, valuable thing that you do very well. That's how people place you in their mental maps of the world. The challenge I think, is that focus does take bravery. You'll be barraged with feature ideas from customers, investors, employees, and even yourself.



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