This is the predominant reason I use an iPhone. I don't like a lot of Apple's policies (mostly closed source, although that's where stock android has been gradually headed too) or their silly politics (Getting rid of the gun emoji? Really?), and I would rather go with Google on those grounds, but Apple's incentives with regard to privacy actually align with mine. In particular, they are a product company, not an advertising company. I appreciate their use of high-quality security technology in their phones.
What makes Google an advertising company and Apple a product company? Since both make products and sell advertising.
Obviously advertising is more important to Google than it is to Apple but at what point does Apple become an advertising company and Google a product company? Is there a revenue threshold? A branding threshold?
Edit: I'm not saying Google isn't an advertising company. I'm asking what makes Google (but not Apple) an advertising company.
Apple shut down iAd. That article isn't about Apple's ad business, although certainly some developers have in-app ads, but now they're moving away from iAd.
They're looking at search ads for apps in the app store, but that's pretty limited to just the store.
Is Apple really in the ad business, or do they have an ad division because that's just something that every ecosystem operator is expected to provide these days?
Probably if 99% of their revenue comes from advertising you can call them an advertising company, and if 99% of their revenue comes from hardware you can call them a hardware company.
Is Rooster Teeth (one of my favorite creator groups) an advertising company? They make a large percentage of their revenue from selling advertising but they also make video content.
