Just one data point: After owning 4 nexus phones and being an 'android fanboy' I just bought an iPhone 7. I've decided that while still not that great, Apple's take on user privacy is much closer aligned with my own. I doubt many other people will make purchasing decisions based on that, but I still think Apple will be 'right' in the long run. I think that the resulting applications from all this data collection will never make it past the gimmicky stage for a lot of people. The general public may not care that much about privacy, but they also don't care that much about nearly everything google displayed. I think apple knows this and it's one of the reasons they can take their stance on privacy.