This is what is so distressing to me as a founder. The fact that our company is actively doing exactly what you describe but despite our best efforts and press and everything even tech people who reside on the same tiny internet island as me have no clue we exist.

*I appreciate the downvotes! God forbid someone be honest with their feelings. This isn't an indictment of the previous poster but rather an expression of the grinding head fuck that is building a company - which I would expect others to appreciate.