> Thus, only I can be trusted to control, secure and curate my experience.
I think this is conflating two different meanings of trust. Apple hopes that you will trust them to choose to respect your best interests; but what I think most people are inclined to trust is that they are able to respect your best interests. The vast majority of non-techie users are not able to act in their best interests, even though they (presumably) want to do so.
I think this is conflating two different meanings of trust. Apple hopes that you will trust them to choose to respect your best interests; but what I think most people are inclined to trust is that they are able to respect your best interests. The vast majority of non-techie users are not able to act in their best interests, even though they (presumably) want to do so.