Seeing 20k pitches does not mean a lot. How many of the 20k got funding, are still around, have become ramen profitable, and why?
I don't think the author really knows what's important for pitching. That doesn't mean I know, but I'm quite sure it's not "make sure you stand out".
The author got that feeling because if you read 10k pitches a year, it gets boring as hell, and you are happily surprised by anybody and anything that achieves to look different. However there are different ways of being different. For instance, spelling errors stand out to her immediately. But it doesn't make her give you a thumbs-up. Yellow jackets and loud music will probably achieve "standing out", but are not something that brings you a step forward.
To me the blog post reads like her not having figured out the important thing yet, but she certainly wants to make sure that you make her job a little more interesting. Honestly, is it not weird to advice three times to stand out, then name a thing that stands out to the author (spelling), and then saying that people who stand out that way go to the trash bin? (This is not to say she or the post is bad. But it doesn't give the value it's promising.)
Again, I'm no expert either, but usually what stands out positively to investors(!) is traction. Traction is growth of leads -> possible sales. And traction is important because that is what an investor is buying. He buys a ticket at making X-times more than what he gives you. Everything else, like team, color of your jacket, spelling capabilities, features in your prototype, are only important in that regard as that they give a hint to the investor about your traction or lack thereof.
The purpose of standing out is so that you don't get inadvertently ignored. The point of the post wasn't to talk about what I look for in pitches. It's to illustrate what happens when you're an entrepreneur sending a deck to an investor. This is a viewpoint that I didn't have before as an entrepreneur and thought would be useful to other entrepreneurs.
Investors see lots of decks and realistically don't have time to do a deep dive for an hour or more on each one given the volume. This could be a flaw with the industry, but these are the circumstances that entrepreneurs have to work with right now to get noticed to even get that deeper dive meeting.
I don't think the author really knows what's important for pitching. That doesn't mean I know, but I'm quite sure it's not "make sure you stand out".
The author got that feeling because if you read 10k pitches a year, it gets boring as hell, and you are happily surprised by anybody and anything that achieves to look different. However there are different ways of being different. For instance, spelling errors stand out to her immediately. But it doesn't make her give you a thumbs-up. Yellow jackets and loud music will probably achieve "standing out", but are not something that brings you a step forward.
To me the blog post reads like her not having figured out the important thing yet, but she certainly wants to make sure that you make her job a little more interesting. Honestly, is it not weird to advice three times to stand out, then name a thing that stands out to the author (spelling), and then saying that people who stand out that way go to the trash bin? (This is not to say she or the post is bad. But it doesn't give the value it's promising.)
Again, I'm no expert either, but usually what stands out positively to investors(!) is traction. Traction is growth of leads -> possible sales. And traction is important because that is what an investor is buying. He buys a ticket at making X-times more than what he gives you. Everything else, like team, color of your jacket, spelling capabilities, features in your prototype, are only important in that regard as that they give a hint to the investor about your traction or lack thereof.