The Surface Studio is a major coup for Microsoft not because it'll necessarily sell well (although I think it has the potential to) but because it's made Microsoft cool.
I showed the video to my wife and she was so impressed that she looked at all the videos Microsoft did detailing the development. She's been a mac user for more than 20 years and tt's the first time she's ever looked at a Microsoft product.
Apple during the Steve Jobs era had a reputation for taking risks, for coming up with new products that impressed and that people just wanted.
A lot of people I know were excited by the announcement of new products and tried to watch the keynotes or follow the live coverage. In the past year, none of my friends care about them anymore. I only cared about yesterday's event because I've been waiting to upgrade my macbook pro and the event was lackluster. For better or worse, by not taking risks and not introducing new products, Apple seems less cool than it used to be and Microsoft showing off the Surface studio highlighted this. It's a huge blow for Apple in term of marketing.
(As an out of topic aside, Apple even sucks at doing boring incremental improvements, the iMac, Mac Pro and Mac Mini are languishing and the new macbook pro 15 inch design choices are non-sensical for professionals)
>the new macbook pro 15 inch design choices are non-sensical for professionals
You can't imagine how disappointed I was that they tap out at 16GB of RAM. I don't use that much memory every day but sometimes it would be really nice to have. I haven't bothered watching it again but the announcement gave me the impression that it started at 16 and going to the purchase page was a sad time.
I showed the video to my wife and she was so impressed that she looked at all the videos Microsoft did detailing the development. She's been a mac user for more than 20 years and tt's the first time she's ever looked at a Microsoft product.
Apple during the Steve Jobs era had a reputation for taking risks, for coming up with new products that impressed and that people just wanted.
A lot of people I know were excited by the announcement of new products and tried to watch the keynotes or follow the live coverage. In the past year, none of my friends care about them anymore. I only cared about yesterday's event because I've been waiting to upgrade my macbook pro and the event was lackluster. For better or worse, by not taking risks and not introducing new products, Apple seems less cool than it used to be and Microsoft showing off the Surface studio highlighted this. It's a huge blow for Apple in term of marketing.
(As an out of topic aside, Apple even sucks at doing boring incremental improvements, the iMac, Mac Pro and Mac Mini are languishing and the new macbook pro 15 inch design choices are non-sensical for professionals)