Well, you oversimplify things, and that's a very typical fallacy. Just like they have a market today, without something to keep people loyal, it can dissolve pretty quickly. Look at Apple! With their arrogance and laziness, they are going down the drain fast. Android runs on 9 out of 10 phones, people are swapping Macs for Surface, and things didn't look like this not so long ago! Arrogance and laziness killed MySpace, too!

You always need to flirt with your customers and mostly - with the influencers! Microsoft used this strategy to flirt with developers!