If it's used for commercial reasons / business then it should be paid for per the developer's current licensing structure and should be overall a small expense for people that use it constantly. I think people can't get past the "I'm paying $70 for a text editor" idea when so many code editors / IDEs have often been free, but that's a poor excuse the brain tries to make. Just as a developer that uses Sublime should be paid for their work- the developer of Sublime deserves the same.

I have moved to VSCode for the time being (after trying Atom and others), since for me, my use of Sublime is commercial but on a very rare/hobbyist basis. It bothered me ethically to continue using it without paying for a license, once I had commercial uses for it. So, it makes more sense economically for me to use something free like VSCode for now.