This is the idea behind 100x or 1000x odds in craps. People either won't play that high, or the other -EV play decisions outweigh even massive true odds action
Yeah, 100x odds is a great marketing move but it isn't that helpful to the average gambler. A game of heads or tails with a fair coin would be the best EV bet in the casino, but it isn't that useful if I need to place a minimum $1000 bet per flip.