What's the point of this comment? Packaging/shipping technology is hugely important, because the annual amount of landfill waste involved is staggeringly large. There's also a big economic component to it. And as the article says, this is a $5.6 billion industry in the US alone that is growing larger with every passing year.
A story on shipping as a factor in online sales, walking through the history of shipping strategies and packing techniques would be a super interesting story...
...but this does not (to me) appear to be that story- This seems like a story created by a journalist noticing the air cushions in his amazon package, making two phone calls to pad the story a bit, and then sending it to their editor as a finished work.
