I guess it may only be workable in Japan - the delivery companies here are exceptionally good. I've never received a package in anything other than 100% perfect condition. I used to subscribe to a monthly beer club that would send 5 glass bottles of beer though the post office's "5-7℃ chilled delivery" service and they were barely packed at all, no issues.
That said I used to often have CDs and DVDs delivered from Amazon.jp to Sweden when I lived there that were packed the same way and they arrived safely, but CDs and DVDs are probably the easiest thing to ship.
I had to go into the warehouse of a local shipping company the other day to identify and pick up an oversized package, and I couldn't believe how brutal the conveyor systems were. In the few minutes i was there, i saw a couple of boxes fall of a belt, and one particular box caught in a junction of a couple of belts with every other box coming through bashing against it, and no one treating any of these occurrences as a problematic issue.
I can see now how a majority of the parcels may get through ok, but the few that end up caught or trapped will end up in very poor condition.
I'm in the UK, and basically every package I get has some sort of minor damage. Squashed corners, punched sides, etc. I had a box that looked like somebody had ripped it open the other day. The inner manufacturers box was fine though (it had paper packaging).
It definitely seems like a better method, but I'm curious if the shipping handling is different there.
(For reference, in the SE US I'd say about 1:15 Amazon boxes arrives with some kind of damage. 1:40 with worrisome damage)