Well at first, Google is the major player but not at 100% market share, some figures say 80%. Different by countries, continents...
Second supporting other platforms is also important, think of FB, Twitter, etc.
So either this really becomes the new standard that everyone supports or you may end up with a hybrid or traditional approach if you care about other platforms as well - imho you should.
Second supporting other platforms is also important, think of FB, Twitter, etc.
So either this really becomes the new standard that everyone supports or you may end up with a hybrid or traditional approach if you care about other platforms as well - imho you should.