I actually find the Netflix UX frustrating. First they removed the straightforward ability to simply say that I never want to watch a show, and then hide it from me. Beyond that I can rate a show 2 stars and yet it continues to come up in recommendations. This gives me the feeling that it doesn't really matter how I rate shows because they are going to shove whatever they want at me regardless.

The only competitor I can compare it to is Amazon. In that regard I agree that Netflix obviously puts more into the interface. Amazon's splitting shows into seasons and not even grouping them together is maddening.