Honestly, @dang, can we enforce that all links to jwz go through archive.org? Then everyone could see the content, jwz wouldn’t get the unwanted traffic, and people wouldn’t have to deal with "why did you just have a NSFW image open at work"
I should clarify, the logotype “mozilla” and not necessarily the dino logomark. The original is more legible, less cryptic.
They also based their new typeface Fira Sans off that original logotype, which is what they use to brand Firefox. So they also fragment that brand association.