> Though I don't personally like the color scheme, the new logo was by far the best of their options
Honestly, they could just write "mozilla" or "m" in lower case in #f00 and move on. Firefox is getting pushed out by Chrome, which was arguably their most mass-market offering, so that cash would be better spent on tech, where flashy redesigns don't really matter.
> Firefox is getting pushed out by Chrome […] so that cash would be better spent on tech
I have to disagree. Chrome doesn’t push out Firefox because it’s better (which it’s not), but because of anticompetitive actions from Google and a multimillion dollar marketing effort, which included for months massive ad campaigns all over AdSense/AdWords.
Don't forget about the ad campaigns in the real world! There was a browser being advertised in the subway. Now way Mozilla could compete on that level of marketing.
Honestly, they could just write "mozilla" or "m" in lower case in #f00 and move on. Firefox is getting pushed out by Chrome, which was arguably their most mass-market offering, so that cash would be better spent on tech, where flashy redesigns don't really matter.