There is a pretty good book that addresses some of the business aspects of this... "Competing Against Luck" by David Duncan and Clayton Christiansen (the same guy who wrote "The Innovator's Dilemma"). I'm not done with it yet but so far it goes into some interesting detail about how to reframe everything people pay for as jobs... and that building a successful business is about understanding the job to be done and mastering it.
I've read the book and the title still makes no sense to me. I was expecting a book about how to 'rectify'(in the electrical engineering sense) chaos in business.
It seems like "Jobs That Need Doing" or "Products Have Jobs Too" would have been much better titles for the book.
Agree, I think the title is more about marketing the book than accurately describing the content. That said I think there are a lot of people (me included sometimes) who make interesting things without thinking carefully about what the user really wants to achieve... so the book has some value.
