Interesting DAU-growth plateau around the 150M user mark mid-2016. Maybe there is truth to the theories that Instagram is successfully slowing the drain of users to Snapchat?
Anecdotally I have seen a lot of people AND brands/public figures stop using Snapchat in favour of Instagram stories. Stories on each platform don't cross-post well (Snapchat for example puts a massive white border around posts from the camera roll) so it makes sense to commit to one.
Personally the thing that makes me use Snapchat less is the 'discover' stuff. 9/10 the stuff their promoting to me is top 10 type articles for teenage girls. I enjoy the Economist story but apart from that the rest is garbage. They could have a really nice media consumption platform their but they seem to be wasting it.
Which people and brands have you seen stop using Snapchat in favor of Instagram? Since you said you've seen a lot I'm expecting a list of at least 10. Thanks.
Could be equilibrium reached - market saturation. All those who will use it are now on it, and the only way to go is down as the Primary Users, err, grow up and their time and interests are spent elsewhere. I mean, it might sound terribly reductive but I kind of figure there's only so many teenagers at any one given moment, and growing rapidly into a dominant market share is wonderful until it isn't.
